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nylon powernet action!

I am constantly amused by the habit some people have of naming their businesses after a foreign/exotic locale, to appear more sophisticated. Calling yourself Paris Fashions, or Mode of Milan, or somesuch. Anyhow, here is an ad from California Contour Fashions, 119 Glenferrie Rd, Hawthorn.


What made me laugh was “the girdle you can live in and forget” part. I mean, really? Our model also wears the Hickory cocktail bra, in snowwhite. Probably tres chic and hi-tech in 1954…The fabric names are just delightful: Double Diamond Control, Nylon Powernet. Diamonet’s slogan was “the double diamond does it”. If you wanted to do it, it would be challenge to get out of this little garment in a hurry, that’s all I’m saying…


About Vetti

I love good coffee, street art, tiki bars and kitsch. Adore roller derby and quiffs and vintage Hawaiian shirts. Enjoy a slice of my northside life!

2 responses to “nylon powernet action!

  1. gruntski

    I think I need one o’ them…

    Or less beer…


  2. now that would be a photo opportunity!

    i have no beer, so it’s spanish brandy for moi tonite – out of a high-heeled boot shaped bottle from kymbo and andy. classy or what?

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